Times School of Marketing
TSM Syllabus Outlines
TSM follows a unique pattern which no other business school replicates. The curriculum is extensive and befits any leading MBA institution with several facets which we have tried and tested.
The year long course is split into three trimesters, each ending with internships which puts into practice what you learn and also ensure that you are ground in the business realities of the market-space. The entire course-work is designed keeping the consumer-centric approach which TSM drives at. The sessions are intensive and we have 35-hour weeks. The course is not for the faint hearted . What we teach you is just not subjects, but to wean you away from the traditional learning by rote method and engage your mind to a higher order of thinking, collaborative work, timeline-based project activities and to successfully multi-task without letting standards slip. And of course we also sharpen your soft skills. We ensure that you do not “kill” your clients using PowerPoint's, we teach you how to present yourself, grooming and the basic business survival skills which you need to know before you go out into the world. As a bonus, we also throw in spirituality, personal management and encourage you to become extroverts, fast learners and to take on assignments with enthusiasm.

Trimester 1 subjects
Business Communication + Grooming & Etiquette Business Statistics
IT In Business Consumer Behavior Management Accounting
Management Concepts & OB Managerial Economics Marketing Management I-A
Printing Process & Management Strategic Brand Management - I Management Book Presentation
Field Sales Intership    

Trimester 2 subjects
Business Law (Company Law) Economic Environment of Business Editing Newspaper
Financial Management Human Resource Management Perception Management ( a.k.a. PR)
Market Research I Marketing Management I-B (Marketing Finance) Marketing Management I-B (Technology in Marketing-TRAINING ON SAP)
Advertising Management Operations Research Sales Management
Strategic Brand Management – II- WORKSHOP-TIMES BRAND TEAM Strategic Management - I Advertising Brief- client pitch presentation
In-house MR report MARKET RESEARCH INTERNSHIP  

Trimester 3 subjects
International Marketing Marketing Management:II Rural Marketing & Social Marketing Marketing Management:II B2B Marketing
Marketing Management:II Internet & Mobile marketing Marketing Management:II Retail Marketing Media Planning
Market Research II Operations Management Supply Chain Management
Services Marketing Strategic Management -II Taxation
INDUSTRY-CATEGORY PRESENTATION ADVERTISING SALES INTERNSHIP  
Books Supplied to Students
Essential of Management Marketing Management Business statistics
Business Economics Double Entry Book Keeping Strategic Brand Management
Business Communication Marketing Strategy Financial Statement Analysis
Marketing Research Advertising Management Strategic Management
Financial Management Linear Programming Consumer Behaviour
Sales Management International Marketing Financial Management
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