Course Perspective Duration of the Course Certificate Awarded

The course is split up into three trimesters. Subjects covered by trimester are listed herewith: Trimester One Subject   Sales Management   Marketing Management I-A   Management Concepts and OB   Business Statistics   Management Accounting   Strategic Brand Management - I   Market Research I   Computers in Business   Printing Managemant & Publication Technology   Business Communication + Grooming & ettiqutes Trimester Two Subject   Strategic Management - I   Strategic Brand Management - II   Managerial Economics   Advertising Management - I(IMC)   Market Research II   Consumer Behavior   Marketing Management I-B   Financial Management   Operations Research   Economic Environment of Business   Editing Newspaper Trimester Three Subject   Strategic Management -II   Strategic Brand Management - III   Services Marketing   Operations Management????   International Marketing   Advertising Management - II   Component on PR   Marketing Management -II   Rural Marketing Social Marketing B2B Marketing   Marketing Management III   Internet & Mobile marketing Retail Marketing   Business Law (Company Law)   Human Resource Management * Subject to change

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One Year Full Time Course Delhi Timings:     9.30 am to 5.00 pm (Monday to Saturday) Mumbai Timings: 9.00 am to 6.00 pm (Monday to Friday)

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On successful completion of the course student shall be awarded “Post Graduate Diploma In Marketing Management” (PGDMM). This diploma course is accepted and honoured by industry since 1990. Not recognised by Govt. of India, State Govts, UGC and AICTE

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